To me (and based on my experience) the words Personal Trainer conjure up some of the following images:
- "Celebrity Trainers"
- Someone who shows people how to work out and spends all day in the gym
- A Guide
- A Motivator
- An Educator
- A Role Model
- Someone to help you understand your limits, strengths and weaknesses
- Someone who will lead you, give you the tools to succeed and who will stand by you while you do
In my opinion, people will start with a different attitude all together when they hire a professional with "coach" in the title. They will have a better understanding immediately of our role in helping them achieve their fitness and lifestyle goals.